How Low-Cost Gyms Like Planet Fitness Psychologically Manipulate Members Into NOT Going To The Gym

It’s true, if I spend 200 dollars a month on a membership, I’m getting my butt to the gym. If I spend 10 dollars a month, it’s not worth the gas.


Planet Fitness

There’s an absolutely fascinating episode of the Planet Money podcast up on NPR now (or subscribe via iTunes) about the tactics that low-cost gyms use in order to make a fortune on low $10 a month membership fees. I’m particularly fascinated by it because I’m the exact kind of gym member that a place like Planet Fitness craves. I’ve been a member for five or six years, and I’ll go five times a week for three or four months and then get sidetracked by work or kids or other commitments and not attend the gym again for three or four more months.

I’m the ideal gym member.

Why? Because places like Planet Fitness are not actually designed to accommodate the number of people who enroll as members. For instance, the gym used as an example in this episode of Planet Money had about 6,000 members, and yet the facility…

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Kevin Hart Reponds To Sony Exec Shade: “I Protect My Brand”


Celebrities Visit SiriusXM Studios - February 27, 2013Kevin Hart is not apologizing for his hustle. On the heels of Sony hackers leaking e-mails involving Sony Pictures executives dissing his request to be paid to tweet promotions for Think Like A Man Too, the comic is speaking out and isn?t backing down. Sony Pictures Entertainment co-chair Amy Pascal, Sony Entertainment CEO Michael Lynton and studio exec Clint Culpepper discussed wanting Hart to use social media to promote Think Like A Man Too. While Hart was all for using his heavy online status to show love to the successful romantic comedy, he requested to be paid a bit more money than the $3 million check he took him to start in the film. Culpepper was irate over Hart?s demands and remarked to Pascal and Lyton:

I’m not saying he’s a whore, but he’s a whore.

MUST READ: Sony Studio Execs Calls Angelina Jolie “Spoiled Brat” & Kevin Hart…

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